Indian Premier League (IPL) and Twitter have teamed up to launch special Twitter emojis for 30 IPL cricketers.
When fans tweet using the designated player hashtag, an emoji version of that player will automatically within the tweet, a press release noted. Tweets with the players’ emoji-related hashtags will count towards the daily IPL player battle on Twitter showcased during the live broadcast of the game. There will be an exclusive emoji for the 10ths season when fans tweet with #IPL, it said.
Aneesh Madani, Head of Sports Partnerships, India and South East Asia, Twitter, noted that there had been over 84 million tweets related to the IPL over the last decade.
“We are thrilled to launch the special Twitter emojis with IPL for the historic tenth season,” he said.