Twitter's new chief executive, Linda Yaccarino, is working on a slew of measures to bring back advertisers who left the platform under Elon Musk's ownership, including introducing a video ads service, pursuing more celebrities and raising headcount, the Financial Times (FT) reported.
Yaccarino, who started as CEO on June 5, is planning to launch full-screen, sound-on video ads that will be shown to users scrolling through Twitter's new short-video feed, according to reports.
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She is in talks about a broader partnership with Alphabet-owned Google that would include advertising and access to some of Twitter's data, the report said, citing someone familiar with the matter.
The microblogging platform hopes to renegotiate multiple contracts with tech companies including Amazon.com, Salesforce and IBM into single broader partnerships, according to the newspaper.
Twitter did not immediately respond to a Reuters request for comment on the report.