WhatsApp Pay biggest failure in India as tech product: Ashneer Grover

Madhu Balaji Updated - November 16, 2022 at 01:33 PM.

Grover’s comments come at a time when top Indian executives at Meta have stepped down

Ashneer Grover (File photo) | Photo Credit: Srikrishnan P C@Chennai

Ashneer Grover, former Managing Director and co-founder of Bharat Pe, has slammed WhatsApp Pay in a recent tweet. He said that WhatsApp Pay has been the biggest failure in India as a tech product.

Grover said that everyone has WhatsApp on their phone. “It should have beaten Paytm, PhonePe and GooglePay,” he added in his tweet.

This comes at a time when top Indian executives at Meta—Abhijit Bose and Rajiv Aggarwal—have stepped down.

A user asked Grover why he did not mention his former venture BharatPe to which Grover explained that BharatPe does not do consumer payment as it is a merchant service.

Farewell note on LinkedIn

Abhijit Bose, who headed WhatsApp India, shared a long note on LinkedIn detailing his departure from the company. “After four amazing years at WhatsApp, I have taken the call to move on from Meta,” he wrote.

Mentioning the company’s accomplishments, Bose said, “The team delivered significant revenue and volume group in our business, we launched Payments and also helped evolve our API-based business strategy with new use cases like JioMark.”

He is planning to rejoin the entrepreneurial world after a short break. 

Also read: How to use WhatsApp Community feature

Published on November 16, 2022 08:02

This is a Premium article available exclusively to our subscribers.

Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

You have reached your free article limit.

Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

You have reached your free article limit.
Subscribe now to and get well-researched and unbiased insights on the Stock market, Economy, Commodities and more...

TheHindu Businessline operates by its editorial values to provide you quality journalism.

This is your last free article.