Ever wondered who the mysterious ‘follower’ who just left you on Twitter is? Some people quietly leave, without a trace. A good number might just be fakes. A popular Linux blogger noticed the weird movement of these numbers — people leaving the site and not coming back.
Intrigued, he developed a solution called Unfollowers.com that can make your Twitter life simpler, giving you a graphic picture of Twitter activity. It also does so for Instagram accounts.
That the start-up’s Twitter account has over 2 million ‘followers’ shows the interest it has generated globally.
“While we give a graph of followers and unfollowers for corporates, we can also offer them key insights into the profile of their competitors. We can give insights such as who all are following them, their reach, and other ‘segmented’ information,” Tushar Mahajan, Chief Executive Officer of Unfollowers, told
The solution lets you send targeted messages, say, to Hindi or Spanish users, or to users of a particular geography.
“There is a huge demand globally for tracking and analysis of Twitter accounts. More and more companies are increasing their social media marketing activity. It means a lot for them to know who is following or unfollowing them. If you analyse it wrong, your marketing initiative could fail,” he said.
To be sure, there are other firms offering similar services online, for a variety of social media platforms.
Seeing a good response for the analyser, the start-up is building a CRM (Customer Relationship Management) solution that promises a productive social media experience for corporate entities and other organisations.
Mahajan, who graduated in Computer Science from IIIT Hyderabad, in 2011, shuttles between Tokyo and Amritsar, running the US-incorporated firm’s business. Unfollowers, which has three other staffers and a few contractors, has not raised funds yet.
“We are a profitable firm. We are planning to release a new product solely for corporates and social media marketing businesses that require detailed analysis of their social communities. After the launch, we might consider raising money for its growth,” said Mahajan.