Solutions Infini, an SMS advertising and enterprise messaging solutions provider has launched INFINEO, a platform for banks and financial institutions.

This solution aims to help banks to build an SMS banking platform and is designed to help customers to select the type of information they wish to receive, according to a company statement. InfiNeo uses Push and Pull messaging to operate SMS banking services. Push messages are those that the bank chooses to send out to a customer’s mobile phone without the customer having to initiate a request for the information, the statement added.

For example, the bank can send periodic updates on a customer’s available account balance to keep the customer informed. Further, InfiNeo has also enabled banks to carry out information verification procedures. This is the first time ever that such a feature has been launched on a mobile banking platform. With the Government of India pushing for the acceptance of the UIDAI-issued Aadhaar card as an identity proof for financial accounts and as a facilitator of Government-backed financial transactions and benefits, banks have begun a mass-drive to collect their customers’ UID numbers and Aadhaar card information.

Its ability to allow financial institutions to carry out promotional and informational campaigns on the same platform can ease pressure on banks to rely on multiple service providers for these purposes”, said Aniket Jain, Co-founder & CEO of Solutions Infini.

Related Topics