Tata Elxsi, a design company, celebrated ‘connect D’ - the annual design event to commemorate World Industrial Design Day (WIDD).
connect D is a platform to bring the industry and academia together where the design students can interact with industry experts and get a firsthand perspective on the various prospects and challenges faced by designers today.
The event held at its corporate office in Bangalore was attended by students and faculty from renowned design schools like NID, IISC, Raffles, NICC and NTTF attended the event.
The theme this year was 'Industrial design is open' and the sessions gave an in-depth analysis of the growing recognition of design across industries and how it helps brands and companies solve day-to-day problems to gain a competitive edge in the market place, said a company release.
At the event, Sudhir Dhawan- R&D Director, Reckitt Benckiser and Prof. Uday Athavankar - IDC, Mumbai shared their insights and experiences on how industrial design is enriching and impacting lives of consumers on a day-to-day basis.