Tata Elxsi, the global design company and part of the $ 100 billion Tata group, today announced the launch of the second edition of Ignite Design Contest.
Design students pursuing their full-time UG and PG courses in Product and Visual Design (Branding, Graphic Design and UI) in India can participate in this contest. Applicants can submit their entries in two areas - Age-friendly Kitchen Appliances for the elderly and Re-defining a Smart TV.
Ignite Design Contest aims to encourage young budding designers to enable change through design. The contest is part of connect D – an annual event organized by Tata Elxsi to commemorate World Industrial Design Day.
The inaugural edition of Ignite Design Contest last year saw some inspiring design entries. The winners of the 2012 contest were Tanya Vij, IIT - Delhi and Vidhi Mehta, NID - Ahmedabad who submitted design concepts on ‘Mobile crèche for migrant construction workers’ children’ and Sensory toys to build motor skills in children with autism spectrum disorder.
This year’s theme ‘Design enriching everyday life’ has been aligned to the theme set by ICSID (International council of societies of industrial design) which is ‘Industrial Design Is Open’. The theme intends to convey the growing recognition of the importance of design across industries and how it can help brands and companies solve day-to-day problems to gain a competitive edge in the market place.