Tech Mahindra Ltd has announced its entry into the mobile gaming entertainment space with the launch of a mobile gaming live streaming platform -- mSportz.tv, under its Growth Factory Initiative.
mSportz is an integrated platform that allows users to view and broadcast mobile gaming content in real-time and showcase their skills with the mobile gaming community. mSportz App has a vision to entertain and connect the world’s mobile gaming community. Currently, the beta version of the App is available on Android and iOS.
Jagdish Mitra, Chief Strategy Officer and Head of Growth Factories, Tech Mahindra, in a statement said, “The launch of mSportz is in line with the internal innovation and incubation initiatives of TechM Growth Factories. This is part of our articulated strategy of developing platforms that can enable our customers. mSportz as a platform not only has an opportunity to go to customers directly but we believe this is a critical offering that our media and entertainment customers can use to reach out to the millennials and their affinity to e-sports which is growing exponentially.”
Tech Mahindra is eyeing mobile gaming entertainment as a huge opportunity area. Mobile gaming industry is a $29-billion market with over 1.5 billion people playing games daily. According to Digi Capital, the mobile gaming industry will surpass console gaming by 2018.
Under the mSportz umbrella, Tech Mahindra is keen to build an ecosystem around casual and competitive mobile gaming with leagues, tournaments, and professional teams.
With this, Tech Mahindra becomes first major IT solutions company to enter the mobile gaming consumer space. By leveraging its in-house technology teams as well as high profile industry partners, Tech Mahindra expects to build solutions for the mobile gaming world, which will support casual and professional-level gaming across different platforms and games.