Videocon Edge, the smart solutions and enterprise communication service provider of Videocon Telecom, today said that it is targeting a revenue of Rs 195 crore, which is about 12 per cent of the total Rs 1,600-crore enterprise communication market in FY 2018.
The enterprise communication segment, comprises A2P (application to person), SMS, OBD/IVR (outbound dialer/interactive voice response), and other cloud-based solutions, including missed call and short/long-code solutions, and is widely used by BFSI (Banking, Financial Services and Insurance), e-Commerce, retail, media & entertainment, tourism, among others for both transactional and promotional messages for their customers.
Bali, CEO, Videocon Telecom, said “ Looking at the potential of the market, we had set up the enterprise communication solutions vertical last year. The vertical has done fairly well last year, created a good funnel for enterprise and government sector customers. The enterprise communication market is dominated by A2P SMS. This old, yet effective tool in the mobile telephony still stands strong despite the fast evolution of technology from 2G to 3G to 4G."
He further added that once most important use for P2P (peer to peer), SMS has now transformed into a newer role of A2P (application to person) messaging. While the P2P messaging has witnessed a decline in the wake of data-led applications that offer a better experience to users, yet the universal and ubiquitous service has found a new use. The A2P SMS market is projected to be over 180 billion SMS during the year which is a 6 per cent growth over last year.
“The market is expected to grow two-fold within the next few years. The rationale of the same is simple. With over 1.1 billion mobile subscribers, the current A2P SMS market size in India is approximately 180 billion SMS an year, which interpolates to 13.5 A2P SMS per mobile subscriber per month. Interestingly this is only about 1/4th of the average A2P SMS consumption of the rest of the world, which is approximately 53 A2P SMS per subscriber per month. So there is a huge potential for the business," Bali said.