Cellular operator Videocon said on Tuesday that it is targeting to double mobile subscribers’ base to three million in one year in Punjab.

“We are targeting to double our subscribers in Punjab to 3 million in next one year,” Videocon Mobile Services, Chief Marketing and Customer Services Officer, Sanjeev Garg, told reporters here today.

Videocon, which rolled out its mobile services two years back in Punjab, at present, has a subscribers’ base of 1.5 million.

Finding Punjab as the most potential market in the country, Videocon plans to deepen its market by targeting youth segment in the age group of 15—35 years which constitutes 40 per cent of state’s population, Garg said.

“Our focus to achieve doubling our customers will be on younger generation only as they are receptive to change and their consumption level of new services is also quite high,” he said.

Videocon today rolled out new value—for—money pack designed to cater to the needs of diverse young population in Punjab whereby young customers can enjoy free internet, low cost SMS and low call rates, he added.

Videocon, which has already invested Rs 400 crore so far in Punjab, has also planned to spend Rs 400 crore this fiscal to expand its coverage across the state.

“We are currently covering about 4,500 villages in Punjab and we have plans to expand our network across the state by setting up more base stations in non-covered villages,” said Garg.

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