Vodafone India has tied up with loyalty program Payback as its exclusive partner in the telecom category.
The partnership will allow the Payback members redeem their points for every recharge at Vodafone as well as pay the bills using the loyalty points earned.
Meanwhile, Vodafone customers, on the other hand, will get the opportunity to be part of the exclusive Payback that enables them to earn and redeem the loyalty points in more than 50 in-store and online partners brands of the program.
Rahul Rana, Chief Operating Officer, Payback said, “Vodafone is one of the leading telecom players which have been at the forefront of innovation and we are delighted to be associated with them. The telecom sector has seen the fastest growth rates in the last decade. Given the compelling need to create differentiated customer offerings in the hyper-competitive Indian telecom environment, we strongly believe that we can use our experience and learning in loyalty to drive value for Vodafone and its subscriber base.”
Since the soft launch of the product offering in November 2012 there have been 500-700 point redemption orders per day, already.
“With changing dynamics and intensifying competition in the telecom sector, we realized that we need a robust loyalty program that will help us enhance customer trust, provide meaningful brand differentiation and tailor offers in light of new customer needs,” Bjas Murthy, Associate Director, Voice Products, Services and CVM, Vodafone India.