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Vodafone has launched a competition for small and medium enterprises (SMEs) where such firms can win a chance to display their logo on the Vodafone McLaren Mercedes race cars. These cars will be taking part in the Indian Grand Prix 2013 scheduled to be held in Delhi from October 25 to 27.
“We are targeting companies with a turnover range of Rs 10-250 crore to pick a winner in the Drive into The Big League (DiTBL),” Suphal Mehrotra, Vice-President (national corporate), Vodafone Business Services, said. He said the contesting firms will be asked to make a presentation before a panel of judges. “This will give them a chance to get visibility as the cars would get all the attention in the race,” he said.
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