In a first of its kind in the country, Vodafone India on Tuesday announced the launch of ‘Angel Stores’, retail outlets run only by women employees, in Ahmedabad and Vadodara

Calling it a s step towards women’s empowerment, the company said these outlets would be managed and run completely by women employees. This initiative is in line with Vodafone’s endeavour of encouraging diversity and inclusion at workplace. Women will run services like security, pantry, customer service and management, Brajesh Bajpai, Business Head, Gujarat Circle said.

Vodafone would launch similar outlets in Rajkot and Surat shortly.

Vodafone India commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over Rs 32,000 crore has operations across the country with over 15.3 crore customers.