In a email to Snapdeal employees, CEO Kunal Bahl spoke of the tough decisions that had to be taken.

“Over the last few years, we’ve had a phenomenal journey, with many well-timed pivots and a constant drive to work towards our core mission... We’ve succeeded in many aspects of our journey, and also failed in a few. But that never stopped us from getting up and trying harder again. We probably hold the record for the company that got written off the most number of times by Internet pundits,” said the mail.

“These are tough times, no doubt. But, I am supremely confident, that like we have done before as a team, we will prevail. The greatest companies in the world got built in many interesting patterns — we just can’t tell the pattern while (we) are in the midst of it. For now, we need to keep our heads down, focus all our energy on execution...This will mean tough choices and a conscious departure from a me-too race to the edge of the cliff. Let’s remember — GMV is vanity, Profit is sanity.”

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