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Wipro Infotech has ruled out any plans to enter the highly competitive smartphone market though it will increase focus on PCs, laptops and ultrabooks segments, which contribute about one-third of total revenues of Wipro Ltd in the Indian market.
Considering that computing penetration is less than 5 per cent of the population, there is huge opportunity in the space, and “we are heavily focused on making our presence felt there”, Mr Ashok Tripathy, Vice-President and Business Head, Wipro Systems & Technology and Infrastructure Availability Services, told Business Line recently.
The company's recent launch of a range of ultrabooks was part of its strategy to penetrate the mobile computing space, Mr Tripathy pointed out. When asked about plans to foray into tablets, Mr Tripathy said, “different product lines are always under evaluation by us, and if there is a definitive business model around it we will consistently evaluate that”.
“Our focus area will continue to be the mobility range – both enterprise mobility and mobile computing space and we see this as an area of accelerated growth,” he added.
According to Mr Tripathy, despite being one of the relatively small players in the India PC/laptop market with volumes lower than other, Wipro Infotech has been growing ahead of the market for the last one year. “Our aim is to continue to grow ahead of the market,” Mr Tripathy said.
For this, the company's strategy is to “increase the value through product innovation and differentiation; driving volume growth through better reach and operational profitability”. Mr Tripathy said that to increase visibility, the company is now working on expanding its distribution channels and making products available in a “better fashion than earlier”. The company currently works with about 50,000 resale partners across the country, and plans to expand this base.
Through these partners, the company is also seeing a lot of sales happening in the tier-II and III markets, but is not going to focus specifically on repositioning for the smaller cities and targeting tier-II and III cities, Mr Tripathy said. “Whatever we have is good to go into market. Only thing is that whatever we are doing, we have to do it better,” he said.
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