Wipro Technologies has launched Wipro SmartOffers - a location-based software solution for banks in partnership with Intuition Intelligence.
This solution, targeted at retail banks, aims to help them in increasing coupon redemption rates by delivering appropriate offers to its customers.
A coupon rate is the interest rate that the issuer agrees to pay each year. These offers will be delivered through a mobile device or the Internet, which is being increasingly used in the banking and financial services sector.