Movie watchers may now be able to watch Bollywood movies for free on Yahoo. The online media company has launched Movieplex, a web site offering licensed full length movies on demand to users.
Films currently available on Movieplex are Rock On, Rann, Dil to Bachcha Hai ji amongst others.
Yahoo India will collaborate with leading movie production houses to bring thousands of local Bollywood movies online to users for a piracy-free, quality entertainment experience, according to a release.
The Indian audience currently spends over 9.1 billion minutes watching online videos each month with entertainment as the leading category in online video content consumption ahead of news and sports content, according to a ComScore 2011 report, said the release.
“Over 30 million Internet users consume 1.7 billion videos every month across India. With the increasing demand for online video, both consumers and content providers are looking for a trusted destination where quality content can be consumed in a piracy-free environment at their leisure,” said Mr Arun Tadanki, Managing Director, Yahoo! India