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The tech-savvy, brand conscious, YouTube user continues to switch between devices 27 times a day. And the Indian users watch nearly 30 per cent of their YouTube videos on mobile.
Smartphone users spend one quarter of their YouTube time on mobile, while tablet owners spend around a fifth (20 per cent) of their time on YouTube.
Gen C users
Revealing such statistics in a survey, Google categorises this trend-savvy, brand conscious group as Generation C; a potential target/ audience for brand advertisers.
“If brands create videos that Gen C loves to share, they will. If you create communities around the brand, Gen C will participate,” Danielle Tiedt, Marketing Vice-President, YouTube, said as per a release.
“And with two out of three (66 per cent) users visiting Web sites mentioned in a video they watch, that a major opportunity (for advertisers),” he added.
Carried out with over 2,000 participants, the survey revealed that nearly 70 per cent of the YouTube viewers in India are under the age of 35; while another 72 per cent have a college degree or higher.
Preferred Web site
According to the survey, three out of every four Web-users prefer YouTube as their online video site; while a similar number (75 per cent) claims YouTube as one of their favourite Web sites.
“One in five (20 per cent) of every YouTube user creates video content on a daily basis,” the survey stated.
Adding further, the survey states that 75 per cent of YouTube users visit the site recommended in a YouTube video while 60 per cent (three out of every five users) comment about a video. Another 70 per cent scroll down to read the mentioned comments.
Based on the survey Google has predicted that increased penetration of smartphones will create more opportunities for brands to reach out to their target audience.
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