Zee Entertainment on Friday announced a quiz program titled Mind Wars for school students across India. Mind Wars will be hosted on a multi-platform ecosystem, hoping to provide a knowledge acceleration program for students studying in grade 6th to 10th.
The company aims to build a property that will span across both, digital and TV, backed with on-ground presence across the country to target 1 crore students from 40,000 schools across 200+ cities of India.
Mind Wars will offer an open platform for school kids to benchmark them against their peers on a national scale using multi-platform testing formats across three content buckets: Curriculum, General Knowledge and Current Affairs. With a well curated gratification pattern at each level, Mind Wars aims to maintain a strong engagement level for the schools and students.
Punit Misra, CEO, Domestic Broadcast Business at ZEE Entertainment Enterprises Ltd, said, “With the launch of a thoughtfully curated program Mind Wars, we aim to create the largest knowledge database that students can access throughout the year.”
Mind Wars will host a database of more than 10,000 questions across the three content buckets – curriculum, general knowledge and current affairs. While the level of questions is for grade 6th to 10th, the platform will also be developed for higher age groups in its advanced stages.