Mumbai-headquartered Zicom Electronic Security Systems Ltd, which launched a new bouquet of electronic security-as-a-service (E-SaaS) offerings three years ago, is expecting to close this fiscal with ₹50 crore revenue from this service line.
The company, which clocked ₹1,100-crore turnover last fiscal, is witnessing growing traction for its E-SaaS offerings from BFSI, retail, hospitality, education verticals and housing societies and has allocated ₹4 crore on digital marketing for E-SaaS over the next 12 months.
“We are witnessing steady growth in our remotely managed E-SaaS business, from ₹18 crore in FY 2014, to ₹33 crore in FY 2015 and will close this fiscal at ₹50 crore in FY 2016. Fifty per cent of our business is contributed by the BFSI vertical where we do E-surveillance of ATMs for Banks, and the rest is from the other verticals and Housing Societies” Pramoud Rao, Managing Director, Zicom Electronic Security Systems, told
Pointing out that the E-SaaS market in India is estimated to cross $500 million in 2020 fuelled by growing penetration of the internet and 4G network rollout that which will have a huge impact on the video market, he said: “We have invested ₹100 crore to cash in on this opportunity. One of our investments is in a disaster recovery centre that will be manned by 50 people in Bengaluru that will support our state-of-the-art 140-seater, command and control centre in Mumbai. We are currently in the process of identifying the location in Bengaluru,” said Rao.
Zicom has re-launched Ziman, its personal bodyguard app that has seen 37,000 downloads since its first launch in December 2014. The company had tied up exclusively with Samsung to launch Ziman on mobile devices.
“We had to wait out the one-year lock-in period before re-launching Ziman, our first B2C (business to consumer) offering with a new set of safety features and services for women, senior citizens and children” said Rao. Once triggered on the mobile phone, Ziman informs up to three registered mobile numbers of family/friends through SMS providing GPS location information of the victim with emergency contact numbers of police, ambulance or fire brigade.
Simultaneously, the information is sent to the 24x7 command and control centre to action rescue operations by calling the victim’s number in silent mode, activating the front and back camera without flash and sending back audio and video images that are used to send out Quick Response Teams on motorbikes and alerting government agencies. This service is charged at ₹499 a year.