Premier bourse >BSE has roped in Standard and Poor’s to use the S&P brand for >Sensex and other indices such as BSE 200 and BSE 100, a week after the expiry of the global financial major’s pact with rival exchange >NSE .

“BSE and S&P Dow Jones Indices announced today a strategic partnership to calculate, disseminate, and licence the widely followed suite of BSE indices,” the BSE said in a statement today.

The partnership would allow S&P Dow Jones Indices to further implement its South Asia growth strategy. It also permits S&P Dow Jones Indices to have a fourth major operational hub by which to support clients globally after operations in Hong Kong, London and New York.

As of December 31, 2011, more than $1.5 trillion is directly indexed to S&P Dow Jones Indices’ family of stock market indices.

The deal with BSE comes soon after the expiry of the licensing arrangement between India Index Services & Products (IISL), a joint venture of NSE and S&P-owned Crisil.

S&P’s, last week, ended its licensing agreement for benchmark indices of the National Stock Exchange (NSE), pursuant to which the bourse can not use S&P name for any of its products.

“Effective today, each of the BSE indices will be co-branded “S&P” including the BSE Sensex, BSE 200 and BSE 100,” the 137-year old exchange said in statement.

Besides, these indices would join S&P Dow Jones Indices’ other iconic financial market indicators such as the S&P 500, the Dow Jones Industrial Average, the S&P/TSX 60, and the S&P/ASX 200 in providing global investors with must-have views of the overall health and direction of the world’s financial markets.

“We expect our partnership with S&P Dow Jones Indices will help BSE raise the growing global acceptance of the Sensex and other BSE index benchmarks, and help BSE achieve a leadership position in the index derivatives space,” Ashish Chauhan, MD and CEO, BSE said.

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