Godrej & Boyce has picked up 51 per cent stake in designer Krsnaa Mehta’s company – India Circus for an undisclosed amount.
India Circus with a sales turnover of Rs 15 crore is into lifestyle accessories and would be complementing the Rs 2,000-crore furniture portfolio of Godrej Interio, the largest division of Godrej & Boyce.
Navroze Godrej, Head, Strategy & Innovation, Godrej & Boyce, said: "With this partnership, we will strengthen our lifestyle footprint and complement our existing lifestyle brand of Godrej Interio.’’
Anil Mathur, COO, Godrej Interio, said: "India Circus has a significant presence in e-commerce and has been present in multi-brand outlets for the past two years.''