A new gold product -- the `Tola’-- a re-conceptualisation of the traditional Vedic measure of the yellow metal, has been launched by MMTC-PAMP, a joint venture between public sector MMTC Ltd and Swedish processor PAMP.

“The traditional Vedic measure, a treasure house of history and wealth, has been resurrected in product form, showcasing not only our master craftsmanship but also edifying the pride of our cultural heritage,” Rajesh Khosla, MD, MMTC-PAMP India, said launching the product on the occasion of Akshaya Tritiya.

MMTC-PAMP’s `Tola’ is an octagonal shaped coin with distinctive knurled edges and an intricate finish, weighing 11.6638 grams in 999.9 pure gold.

In its initial phase, the `Tola’ will be available for purchase at select outlets of Stock Holding Corporation of India (SHCIL), Indian Potash Ltd and MMTC-PAMP retail outlets. Reputed jewellers in cities such as Ahmedabad, Bengaluru, Mumbai, Chennai, Chandigarh, Salem, Delhi, Jodhpur, Kanpur, Gandhinagar and Hyderabad will also sell the product, an official release said.

In Vedic times, one tola was the weight of one hundred 'ratti’ seeds, traditionally carried by bullion merchants in a cloth bag.

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