Nestlé India Ltd.’s shares were up by 0.5 per cent after the company reported incorporating millets into its product offerings, aligning with the Indian government’s emphasis on promoting millets as a sustainable food option.
This new offering comes in two flavours, Tangy Tomato and Veggie Masala, and is available in multi-serve packs priced at Rs. 175 for 240 gm and single-serve packs priced at Rs. 30 for 40 gm. Nestlé a+ Masala Millet is designed to be a high-fibre, lower-calorie option free from added preservatives, ensuring both taste and health benefits. It has been developed in collaboration with the Indian Institute of Millets Research (IIMR).
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The company has previously introduced other millet-based products such as Nestlé CEREGROW Grain Selection with Ragi, Nestlé MILO Cocoa Malt with Bajra, and Nestlé KOKO KRUNCH Millet-Jowar breakfast cereals.
India is a global producer of millet, contributing 20 per cent of the world’s millet production. In further support of this initiative, Nestlé R&D Centre India Private Limited, based in Manesar and a subsidiary of Nestlé S.A., has entered into a Memorandum of Understanding (MOU) with Nutrihub-IIMR.
The shares were up by 0.5 per cent to Rs. 22,100 at 9.30 a.m. on the BSE.