Reliance Capital Asset Management (RCAM), a part of Anil Ambani-led Reliance Capital, is aiming to reach out to investors in semi-urban and rural areas across the country, as part of its investor awareness programme.

The company, which has been conducting awareness drive through its learning academy EDGE since 2010, has already educated two lakh investors through its awareness programme across 327 locations in 18 cities, a company official said.

“A large part of our awareness initiatives is aimed at encouraging investors in semi-urban and rural areas to participate in the India growth story. We are committed to reach out to a large number of investors and are confident of helping them create long-term wealth for themselves and their families,” RCAM Chief Executive Officer Sundeep Sikka said.

Awareness drive

The company targets to scale-up its investor awareness initiative to reach out to 5 lakh investors in the next three years under the “classroom” teaching and training format and to increase its reach to 5 million investors through various TV and radio initiatives in the next three years.

The company will also scale up awareness programme for its distributors to cover 2 lakh distributors in the next three years. It has a separate initiative to increase the number of enrolled and empanelled new distributors in its fold in the next three years.

In the first phase of awareness drive, RCAM has educated over 1 lakh distributors.

“The aim of investor awareness programme is to help investors achieve long-term wealth creation and increase the investor base,” Sikka added.

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