Shares of Bharti Airtel rebounded as JioPhone launch was not seen to be too disruptive.
Bharti Airtel gained 0.8 per cent after earlier falling as much as 1.3 per cent; Idea Cellular shed 2.8 per cent.
Airtel shares fell about 2 per cent on Friday, while Idea Cellular dropped over 3 per cent after rival Reliance Jio, the Mukesh Ambani-backed mobile carrier, unveiled
The Rs 153 per month plan too compared favorably against the Rs 142-158 average revenue per user across the top three carriers, Jefferies added.
Shares of Reliance Industries, Reliance Jio's parent company, was up as much as 2.4 per cent.