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CK Birla group firm Orient Electric has entered into a strategic partnership with De’Longhi Group of Italy, the company said (after market hours) in a notice to the bourses. This partnership paves the way for the entry of three international premium small appliances brands in India — De’Longhi, Kenwood and Braun. Orient Electric will have exclusive rights to market and sell these brands in India. Shareholders will monitor the development further.
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