Vietjet Thailand adopts AI pricing platform with eye on market share

Anupama Ghosh Updated - November 28, 2024 at 11:53 AM.

RateGain shares dip 0.26% to ₹698.50 in morning trade on the NSE

(File photo) | Photo Credit: BRENT LEWIN

RateGain Travel Technologies Limited announced today that Vietjet Thailand has partnered with AirGain, the company’s pricing intelligence platform, to enhance its market positioning in the low-cost aviation sector.

The shares of RateGain Travel Technologies Limited were trading at ₹698.50, down by ₹1.85 or 0.26 per cent, on the NSE today at 11.20 am.

The strategic collaboration will provide Vietjet Thailand with real-time competitive pricing data from over 300 airlines and 50+ online travel agencies (OTAs). This partnership aims to help the airline refine its dynamic pricing strategies and maintain price leadership in a challenging market environment.

Mr. Pinyot, Head of Commercial at Vietjet Thailand, highlighted the critical importance of real-time market insights for staying competitive. The AirGain platform will enable the airline to monitor market trends, optimize pricing, and quickly respond to changing customer preferences.

Vietjet Thailand, a prominent low-cost carrier in Bangkok, operates across Thailand and regional destinations. The new partnership supports the airline’s goal of expanding its market reach while offering affordable fares without compromising service quality.

Vinay Varma from AirGain emphasised that the pricing intelligence solution will help Vietjet Thailand navigate competitive pressures and drive growth in the dynamic aviation market.

Published on November 28, 2024 06:23

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