Private sector life insurer, HDFC Life, has launched Click2Protect Plus, a traditional, non-participating pure term insurance plan, the company said in a release issued today.

The plan is an extension of HDFC Life’s flagship plan Click2Protect and comes with additional benefits and multiple options to choose from, it said.

The policy will be available through all sales channels.

Sanjay Tripathy, Senior EVP – Marketing, Product, Digital & E-Commerce, HDFC Life, said that HDFC Life Click2Protect has insured over 1.6 lakh lives during a period of over two years and the plan will reach out to a much larger population that is seeking life insurance protection.

The company said the plan offers many unique features such as option to the customer to increase his life cover at key milestones during his lifetime.