Reliance Life Insurance Company has embarked on a pan-India drive to fight against spurious calling by fraudsters and miscreants.

Spurious calling is a term used by the insurance industry to refer to a group of fraudsters who call customers posing as representatives or employees of a company and lure customers into buying insurance products by making false and bogus offers.

“Spurious calling is an industry problem and the industry is taking steps to curb this menace. Reliance Life Insurance is one of the few insurers to have filed complaints with the police of respective areas after acquiring information regarding calling numbers and names of callers,” Anup Rau, CEO, Reliance Life Insurance, said in a statement.

The company has filed about 190 complaints at various police stations across the country against these fraud call centres and spurious callers offering lucrative loans or gains with the policy.

“We have been receiving several queries from customers who are getting spurious calls with unrealistic offers, including interest-free loans and extraordinary bonuses. We have launched public awareness campaigns across the country to inform customers of such bogus calls that are aimed to mislead them,” Rau said.

>srivats.kr@thehindu.co.in.