Aegon Life Insurance today said it has collaborated with Policybazaar.com to create iTermForever Insurance plan, a non—linked non—participating whole of life term insurance plan.

This product offers customers a combination of value through a score of benefit options — Whole life protection, options to increase life cover and additional riders, a release issued here said.

“While we already offer iTerm, we also wanted to provide our customers with an option of insuring themselves for their entire life and not just a certain period,” Aegon Life Insurance Managing Director CEO K S Gopalakrishnan said.