Financial services provider BluFin that brings out reports on consumer confidence today said it has rechristened itself to ZyFin.
The name change is aimed at establishing its unique identity in the global market, a company statement said.
Commenting on the name change, ZyFin Chairman Sanjay Sachdev said, “The name change is a part of a larger re-branding effort to differentiate ourselves in the international market as we expand our customer base to US, UK as well as countries in the Asean and Mena region.”
The company’s flagship indices will now be known as ZyFin Consumer Outlook Index of India (earlier known as Consumer Confidence Index of India) and the ZyFin Business Cycle Indicator (earlier known as BluFin Business Cycle Indicator).
Besides these key indicators, the company has also introduced sectoral lead indicators for the automobile, banking and consumer durables sector.