Banking on the Government's drive to promote a cash-less economy, cashback portal Cashkaro.com has tied up with YES Bank to launch card-linked offers as part of its loyalty programme for both offline and online shoppers.
The offer will be currently available on all YES BANK debit cards, and will be extended to all other payment products of YES Bank in the near future, Cashkaro said in a statement.
The initiative will now enable YES Bank debit card holders to earn customised cashback offers from a wide range of participating online merchants as well as brick and mortar stores, including Forever 21, TataCliq, Chaayos, Junkyard Café, UrbanClap, Zivame, Nearbuy, Limeroad, Netmeds, BigBasket, Fortis Healthworld, The Beer Café and FreshMenu.
This initiative removes the need for additional coupon codes and merchant integrations, thereby offering users a hassle-free experience with offers being personalised to their unique needs, the company said, adding that the credit of cashback to YES Bank Savings Account and YES PAY Wallet is also completely automated right from tracking to settlement.
Ritesh Pai, Chief Digital Officer, YES Bank, said, “We believe card linked offers will play a vital role in enabling and enhancing the personalised rewards experience to our valuable customers which mirrors their shopping preferences and criteria like location, brands and timing."
This unique digital banking proposition connects the right brands with the right customers using a learning algorithm to analyse cardholders’ shopping behaviour and determines relevant offers for them.
Given CashKaro’s expertise and prior experience in driving high ROI sales to marketers, it is now transforming shopping by launching its CLO product in India. In the US and UK companies like EDO Interactive, Cardlytics has achieved significant success and scale in this field and CashKaro is set to follow suit in India.
Speaking about the partnership Rohan Bhargava, Co-founder, CashKaro.com said, “ Card linked offers enable customers to earn cashback in a most seamless manner which reflects into their bank accounts instantly. The model also provides increased targeting, reach and revenue to our retailer partners and does not require any integration or training at their end.Hence, we have seen tremendous response from both online and offline retailers eager to participate in the programme. card linked offers also mark CashKaro’s entry into the offline space and brings us closer to our vision of being the ultimate savings destination in India.”