Crypto investing app CoinSwitch, has revealed a new brand identity, which includes a new logo, colours, font, and a refreshed mobile app. The company plans to diversify into wealth tech and other asset classes.
The new app encapsulates multiple asset classes with a simple intuitive design by bringing a unified view across multiple asset classes. The app takes a content-first approach through bite-sized information, aided by visuals, enabling users to make data-backed investment decisions, said the company.
“At CoinSwitch, we want to revolutionise the financial investment journey for Indians. As we transition from a single-asset app to a wealth-tech destination, we understand now more than ever, the need for a stronger relatable visual personality,” said Ashish Singhal, Co-Founder and CEO, CoinSwitch.
The brand new colourful, contemporary but sophisticated colour palette resembles our core motto — simplicity and inclusion and embodies our vision and the way forward — to become a preferred investment destination for all Indians, he added.
CoinSwitch’s design overhaul has a range of user-friendly sections including a ‘portfolio’ section that gives a clear view of how the user’s investments are performing, a ‘market’ section that helps users keep a close eye on the price movements, and a dedicated ‘learn’ section with bite-sized content that helps investors stay up to date with everything that’s happening in the market in a simple and quick way, said the company.