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Federal Bank has drawn up a ‘4D’ strategy to grow its business over the next three years, according to Ashutosh Khajuria, Executive Director.
The 4Ds entail becoming a dominant player in the banking space in Kerala, doubling the share of business from non-Kerala operations, focus on digital banking, and delighting stakeholders — customers, employees and shareholders. As on June-end 2015, deposits from Kerala accounted for about 55 per cent of the total deposits of ₹72,140 crore. About 40 per cent of the total advances of ₹50,335 crore were from the southern State.
As at June-end 2015, the 84-year-old bank had 1,247 branches and 1,498 ATMs. About 48 per cent of the bank’s branches are in Kerala. And, almost 70 per cent of its branches are in the South.
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