Future Generali India Life Insurance today launched a new rural product – Jan Suraksha. This is a non-linked, non-participating plan that provides a life cover through a one-time premium payment.

Munish Sharda, Managing Director & CEO, Future Generali Life Insurance, said: “The Indian rural market is still under-penetrated in the life insurance segment and there is a lot we can do in that space. It is important to reach out and provide protection to the most vulnerable."

"Through our new product Future Generali Jana Suraksha, we aim to help households weather the impact that a death of a breadwinner can have on a family. This is a simple product, which offers the essential security of life insurance."