Max Bupa, a standalone health insurer, has introduced a digitally enabled ‘Everyday Use’ Health Insurance Plan – Max Bupa GoActive Health Insurance Plan.

This new-age product is a customer centric offering from Max Bupa that caters to the ‘daily health needs’ of Indians and has been designed with an intent to bring a paradigm shift in the health insurance industry.

GoActive is a holistic health insurance plan that has been designed to give customers 360 degree coverage for their daily health needs, including inpatient hospitalisation and on-the-go access to OPD, diagnostics, personalised health coaching, second medical opinion, behavioural counselling and much more.

Max Bupa has brought together the industry’s premier health-tech providers, including GOQii, Practo, and 1mg , on a single platform to create a digitally enabled wellness ecosystem that will seamlessly offer all these services to its customers.

This new health insurance plan was launched at an event in the presence of NITI Aayog CEO Amitabh Kant and ace Tennis player Sania Mirza, who is the first Max Bupa GoActive customer in India.

Speaking on the occasion, Ashish Mehrotra, MD & CEO, Max Bupa , said, “We have partnered with several experts, including GOQii, Practo, and 1mg to build a holistic health insurance plan that is usable on a daily basis and goes beyond hospitalisation.

srivats.kr@thehindu.co.in