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Max Bupa Health Insurance Company Ltd is in talks with regional rural banks, co-operative banks and postal offices to strengthen its distribution network and reach out to the rural masses of the country.
“Bancassurance is a good model for distribution of insurance products. Regional and co-operative banks have the kind of reach and expertise in this area so we want to tap them,” said Mr Neeraj Basur, Chief Financial Officer, Max Bupa.
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