Private sector lender Yes Bank has appointed Rajagopal Srivatsa as Group President — Liability Management and Transaction Banking.
In his new role, Mr Srivatsa will be responsible for further developing liability offerings and executing segmented products and sales driven solutions, strengthening the product portfolio by pursuing and cross-selling trade finance, cash management services (CMS) and capital market solutions integrated with seamless product/sales management, the company said in a statement issued here today.
“Srivatsa joins the bank at an extremely significant phase of the bank’s lifecycle, when it has successfully completed one year of its Version 2.0, and is aiming to expand its branch banking operations and grow its liabilities franchise to Rs 125,000 crore and CASA to minimum 30 per cent by March 2015,” it added.
He will further drive and provide knowledge-driven product management support, and will comprehensively consummate the liabilities management business requirements of all the corporate segments, as well as branch banking segments including retail and SME banking, to ensure that all relationship and product functions across the bank optimise the manifold opportunities for growing the liability, cash management and trade finance businesses of the bank.
Mr Srivatsa brings with him over 30 years of experience in branch and business banking, business process re-engineering, service quality and information technology, the release said.
Prior to joining Yes Bank, he was the President - Business Banking at Axis Bank and was responsible for the overall growth of liability business by leveraging branches and client relationships across the bank.