Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, on Wednesday announced the launch of ‘Face-to-Face’ distribution channel to provide post-sales service to policyholders.

Face-to-Face is a unique service-based sales platform introduced by Reliance Life Insurance in India. This initiative aims at servicing customers whose agents have become inactive.

Malay Ghosh, President and Executive Director, RLIC announced the launch of this new distribution channel on Wednesday.

“The main goal of this distribution format is to target existing customers who are currently not connected to any advisor and distributor.

We hope this sales-cum-service initiative will not only help retain our existing customers but also help us enhance relationship value through cross-sell and up-sell to them.’’ Ghosh said.

Face-to-Face distribution channel will operate with Life Planning Officers who will primarily be women employees with housewives being one of the key target segments for recruitment.

Reliance Life Insurance has already hired around 200 women employee advisors in seven cities during the pilot phase, and plans to scale up across the country in the next few months.

The new sales format would focus on Tier I and Tier II cities and leverage the talent pool amongst housewives in these locations to connect with the customers and support the company’s existing distribution channels.

The women employee advisors would be trained to service orphan policies, develop a relationship and then cross-sell to existing customers and build their network through references.

>Srivats.kr@thehindu.co.in

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