Credit card issuer SBI Cards has launched its online application service Click2Card.
“With the internet and e-commerce boom in India, customers are increasingly looking for financial products online,’’ Kadambi Narahari, CEO, SBI Cards and Payment Services Pvt Ltd, said while launching the service today.
Targeted at the internet-savvy customers across India, Click2Card allows customers to enter their details on a secure web interface.
The customer can select a credit card from the choices offered. The interactive platform intuitively advises applicants on the credit card best suited for their lifestyle.
Customer’s application for a credit card is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Cards risk and policy norms.
The customer is updated on the status of his/her request instantly. For all approved or referred applications, the system sends back a “soft” approval (approval in principle) and the assigned credit limit.