Ujjivan Small Finance Bank on Thursday announced the launch of its radio and cinema campaign in Karnataka and West Bengal markets.

“The 30-second advertisement will be aired on Big FM, Radio Mirchi and Red FM in the key markets of Kolkata, Bengaluru, and Mysuru. In the coming months, the campaign will further be extended to other prime markets of New Delhi, Pune and Ahmedabad,” said Vijay Balakrishnan, Chief Marketing Officer, Ujjivan SFB.

The bank will air its cinema campaigns in leading theatres across West Bengal markets where the bank has a presence. With the extension of the campaign, the current and potential customers of the bank in these States would be exposed to audio and video messaging, building equity for the brand.

Balakrishnan explained that the month-long campaign focusses on the core message of ‘Better Banking, Better Living’, and highlights the key product propositions of ‘Doorstep Account Opening’ and ‘Special Services for Senior Citizens’. The new positioning of ‘Better Banking, Better Living’ is also a key communication element in the campaign.

He added: “Radio and cinema advertising are key drivers to build brand recall, and to create a massive impact for our target audience, which comprises the unserved and the underserved customers in the banking space. The concepts of better, convenient and easy banking are key brand drivers for new customer acquisitions, crucial to building trust and establishing a long-term relationship with the bank. .”

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