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Is organic farming a constricting ideology like any other, a way of life, virtue-signaling or indeed a serious business proposition? TR Vivek is in conversation on the question with Rajshekhar Seelam, the founder of 24 Mantra, India's biggest organic brand, and Sajan Raj Kurup, the founder of the well-known ad agency Creativeland Asia who has started a new integrated organic platform venture called Saint Farm. Plus, a look at why Bayer has produced a watermelon variety that's yellow, not red.
For feedback and comments write to vivek.tr@thehindu.co.in
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