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Television Rating Points, the audience measurement system on which ₹35,000-crore worth of advertising on Indian television hinges, was in the eye of a storm on Thursday over charges of manipulation.
It has also brought back into focus TRAI’s recommendations on overhauling the operational framework of Broadcast Audience Research Council (BARC) India, the joint-industry body for TV audience measurement.
Read the full story here: As manipulation scandal explodes, TRPs in the eye of a storm
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