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Recently, the Gujarat Cooperative Milk Marketing Federation (GCMMF) - which markets dairy products under the brand 'Amul', said that it will invest around Rs 1,000 crore over the next two years to set up milk processing plants. It also announced that it would invest another Rs 500 crore on facilities for new products such as edible oil, and bakery items.
In August, Amul had also implemented the digitisation of artificial insemination among cattle. Thereby, becoming India's first cooperative to adopt digital tracking, monitoring system for artificial insemination processes.
What lies ahead for the brand and company large? Will it consider expanding its operations to the southern parts of India as well as the north-eastern parts of the country?
Rutam Vora speaks with Amul's Managing Director, R S Sodhi, to gather more insights.
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