Airtel partners with ALTBalaji for digital content

Bharti Airtel (Airtel) and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, on Thursday said both have partnered to bring digital content from ALTBalaji’s portfolio to Airtel TV app users.

ALTBalaji’s complete range of original shows and hit movies is now available on Airtel TV app, Airtel said in a statement.

"This includes popular shows like

Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like One Upon a Time in Mumbai and Lootera . This will help ALTBalaji in extending its content distribution to Airtel TV app’s fast growing user base," it said.

Customers can choose from over 350 + LIVE TV channels and 10,000 + movies and shows on Airtel TV app. All content on Airtel TV app is completely free for Airtel Postpaid and Prepaid customers till June, it said.

"This (partnership) will add to the wide range of exciting digital content available to our users. As Airtel TV continues to rapidly expand its user base, we remain focused on offering our users easy access to differentiated line up of entertainment content on the go," Sameer Batra, CEO – Wynk, said.