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Online grocery portal AskMe Grocery has tied up with several local brands in Pune and Nashik to reinforce its commitment to promote local brands in the country.
The tie-ups include those with PKM Foods, Asmita Industries, Nicespices Masaale, Special Foods Products, Jay Laxmi Foods Processing, Keshar Agro & Food Products, Ruchkar Foods, Global Express, RMC Marketing Pvt Ltd and Savaria Rice. Over 60,000 SKUs will be available in Pune.
The company aims to create and foster an ecosystem of local grocery retailers and kirana stores in Pune, dealing in local brands, and will be able to deliver within 4-6 hours after the placement of orders. The delivery will be through its existing eight hubs strengthened by partnerships with 24 kirana stores and 32 other vertical seller tie-ups.
Speaking on their plans for Pune, Ankit Jain, Co-Founder, AskMe Grocery, said, “We believe that local brands and kirana store owners have a thorough understanding on what sells in a particular locality and therefore, know the right volumes to stock to fulfil that need. Hence, local kirana stores and brands are the key anchors of our business model.”
AskMe Grocery was launched in Pune last September, and has been witnessing a growth of 50 per cent MoM over the past few months, Jain said, adding that he was confident that the new partnerships will act as catalysts for the growth of their business in the city.
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