Shashidhar Sinha CEO, IPG Mediabrands, was unanimously elected as Chairman of the Audit Bureau of Circulation (ABC) for 2015-16, according to an ABC press release.

He was elected at the bureau’s 67th Annual General Meeting.

I Venkat of Eenadu was unanimously elected as Deputy Chairman.

The members on the ABC Council for 2015-2016 are: Advertising Agencies Representatives — Madhukar Kamath of Mudra Communications (as Honorary Treasurer), Srinivasan K Swamy of RK Swamy BBDO, and CVL Srinivas of Group M Media India Pvt Ltd; Publishers Representatives — Amit Mathew of Malayala Manorama, Shailesh Gupta of Jagran Prakashan, Hormusji N Cama of Bombay Samachar, Devendra V Darda of Lokmat Media, Sanjeev Vohra of Bennett, Coleman & Co Ltd, Benoy Roychowdhury of HT Media, and Chandan Majumdar of ABP Pvt Ltd; Advertisers Representatives — Hemant Malik of ITC (Honorary Secretary), Debabrata Mukherjee of Coca-Cola India, and Sandip Tarkas of Future Retail.

Hormuzd Masani has taken over as Secretary General.

The ABC, which plays a key role in print measurement, will soon start measuring digital audiences, according to the press release. In his new capacity as Chairman of the organisation, Sinha will implement the digital measurement project. The new services will available to all digital properties which want to utilise them.

Technology partner

ABC will engage a proven technology partner for the project. The process will be controlled and audited to ensure that the data truly reflects its audiences. This is expected to help digital media agencies and advertisers.

ABC will soon make the announcement regarding the start of the service, the press release said.

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