Our Bureau

Big Bazaar has kickstarted a ’Neki’ campaign this Ramadan to enable its shoppers in “Spreading Smiles, Spreading Happiness, Spreading Neki.” As part of the campaign, it has planned a donation drive between June 2 and June 14 across four Big Bazaar stores in Hyderabad.

As part of the Neki campaign, shoppers can volunteer to donate products from their shopping baskets in these four Big Bazaar stores. Additionally, the billing counter will have a ‘Big Bazaar Neki’ rack placed for shoppers to leave their contributions at. Big Bazaar will match the donations collected at each of the outlets, to double the love being collected and sent out to those in need.

Two city-based NGOs that predominantly work with children in need, Sphoorti Foundation and Pratyusha Support, in association with Future Group, conceptualised this campaign to spread love and happiness to the children in need.

“It’s a great gesture from the Future Group towards the children of Sphoorti,” said Srivyal, Director, Sphoorti Foundation.

Celebrities, Pranitha Subhash, Lakshmi Manchu and Pragya Jaiswal will also be extending their support by promoting the campaign and reaching out to their fans to come out in large numbers and show love.