Bangalore-based realty company, Brigade Group, has joined hands with Bangalore Metropolitican Transport Corporation (BMTC), and Bangalore Traffic Police (BTP) to launch ‘I Won’t Honk!’ campaign in Bangalore.
The campaign was jointly inaugurated by Ramalinga Reddy, Minister for Transport, in-charge Minister-Bangalore, and Chairman, KSRTC and BMTC, and former India captain Rahul Dravid, who is also the brand ambassador for the campaign.
Anjum Parvez, Managing Director, BMTC, and B Dayanand, Additional Commissioner, Bangalore Traffic Police, Shyam Sunder S Pani, President, Global Initiative for Restructuring Environment and Management (GIREM), and Vishwa Prathap Desu, Vice-President, Sales and Marketing, Brigade Group, were also present on the occasion.
The sponsors of the buses used for campaigning are Brigade Group, Britannia, UL Cyberpark, Calicut.